A skincare brand known for its bestselling derma roller, Sdara initially targeted a female audience. Building on its success, we launched two new products—a facial ice roller and a black derma roller—with the goal of appealing to both men and women while creating a cleaner, more minimal Amazon shopping experience.
To achieve this gender-inclusive, minimalist look, we planned a low-budget production. We hired both male and female talent and focused on visually demonstrating product usage to reduce reliance on copy. The final imagery and video content effectively showed how to use the products, elevating the Amazon listings and storefront without overwhelming them.
Creative Director: Mallory Ashwander
ACD - Design: Jenn Berte
ACD - Copy: Val Hauze
ACD - Production: Brad Johnson
Day-of Art Director & Graphic Designer: Hanna Herrmann
Copywriters: Mackenzie Kutzer
Producer: Fabian Owens
Photographer: Mike Fahey
Videographer: Darshak Zala
Video Editor: Chris Thomas
Behind the scenes sneak peek!