Hotel Sheets Direct began as a wholesale brand for hotels. After its acquisition by Thrasio, our team repositioned it as a top-selling, consumer-friendly bamboo sheets brand on Amazon. We refreshed the branding, introduced a new logo, and aimed to evoke the feeling of “hotel luxury at home” by highlighting premium thread count, emphasizing the cool, soft feel of bamboo fabric, and showcasing clean, luxurious environments through refined imagery and video.
In the new direction, we focused on "cool-feel" technology and bamboo luxury—brought to life through a refreshed logo featuring a bamboo motif, simplified typography, a calming color palette, and clean, modern iconography.
We aimed for imagery that felt clean, breezy, and luxurious—focusing on crisp, hotel-inspired environments that reflect the comfort and quality of bamboo bedding.
Creative Director: Mallory Ashwander
Art Director: Henry Ngo
Graphic Designer: Hanna Herrmann
Copywriter: Evan Neuhoff
Video Production Team: Brad Johnson, Alexa Castro, Darshak Zala, Chris Thomas
Photographers: John Smith, Keith Madigan Studios