LaVelle's Little Treats
Lavelle’s Little Treats is a home-grown bakery in Dallas, TX, rooted in love, tradition, and sweet memories. For owner Kacie, it’s more than a business. It’s a tribute to baking with her mom and Nana, always with Ms. Lavelle’s cherished cookbook nearby. The name Lavelle represents family, comfort, and the joy found in homemade treats.
Brand Direction Overview
The logo was designed to reflect the heart of the brand through a thoughtful mix of script and serif typography. The script adds a personal, handwritten touch—reminiscent of a note in a well-loved family recipe—while the serif brings a sense of timelessness and tradition. A soft pastel color palette adds warmth and sweetness, evoking the light, nostalgic mood at the core of Lavelle’s identity. Custom illustrations of cake pops, one of the bakery’s signature treats, introduce a playful, handcrafted element that ties everything together with charm and heart.